Bethany Kent is a marketing, events, and production leader.
With more than 20 years of experience developing large-scale experiences, strategic partnerships, and audience-driven campaigns across media and live events. Most recently National Director of Music Initiatives & Events at Audacy, she has led national programming, major event franchises, and cross-platform partnerships that connect brands, talent, and audiences in meaningful ways.
Experience by the Numbers
📣 Hundreds of live events produced and marketed
From national concert franchises and major brand activations to broadcast productions
🎟️ 1M+ attendees - fans reached through events built for impact, not just capacity
🏆 Thousands of content campaigns ideated & executed
Customer-first marketing initiatives designed to drive engagement, attendance, and brand loyalty
💰 $100M+ in sponsorship revenue generated
Through national brand partnerships, integrated marketing campaigns, and live event activations
📈 Millions of audience impressions annually
Across live events, broadcast programming, organic social and paid digital campaigns, and national promotions
🚨 Calm under pressure
Leading high-stakes live productions where creative, operational, and technical teams must move in sync
🎫 Experiential and fan engagement strategy
Driving demand, VIP experiences, and seamless onsite audience operations
🤝 Cross-functional teams led across multiple markets
Partnering with sales, activation, talent, and production teams
📍 Produced major cultural events and broadcasts
Including the Times Square New Year’s Eve global broadcast and nationally recognized music, tech, and cultural events
“Vision without execution is hallucination.” — Thomas Edison